Top Military Recruiters

Use the Selling Secrets of Top Military Recruiters
By Danek Kaus

Let me begin by stating that this article is not a discussion about the military or the pros and cons of war. It is about learning some of the most powerful persuasion strategies in use today. And the truth is, military recruiters are some of the best salespeople in the world. They have to be. When you enlist, you agree to a four-year commitment. During this time, you give up your freedom. You must do what you are told no matter how much you might not like it or the people who or telling you to do it. This is ironic because the majority of those who enlist are young men, who sign up at a time in life when many of them tend to be the most rebellious.

WHAT MAKES THEM WORK

Military linguistic patterns are simple in format yet they allow you to place your outcome (making a sale) and deal with objections easily and quickly in a very fluid way. Military recruiters believe in what they are selling. That means, to use these techniques effectively, you must believe in what you are selling. And you must establish rapport. Military recruiters would not be able to do what they do without first establishing rapport. If you know how to do this, great. If not, pick up a book on NLP (Neurolinguistic Programming) or Google my name (Danek S. Kaus) for my articles on rapport. Now its time to examine a few of the Military Patterns.

THE PATTERNS

Have you found …?

You follow this phrase up in the form of a question with whatever your outcome is.